Format of the Internship Report for MBA Marketing

1. Title Page
2. Acknowledgements
3. List of Contents
4. List of tables & illustrations, if any
5. Introduction
6. Objectives of studying the organization
7. Overview of the organization

7.1 Brief history
7.2 Nature of the organization
7.3 Business volume
7.4 Profile of employees
7.5 Product lines

8. Organizational structure

8.1 Main offices
8.2 Marketing operations

9. Structure of the Marketing Department

9.1 Number of employees working in the Marketing Department
9.2 Marketing operations

10. Functions of the Marketing Department

10.1 Marketing strategy
10.2 Product planning, development & management
10.3 Pricing strategy
10.4 Distribution strategy
10.5 Promotional strategy

11. Critical analysis of the theoretical concepts relating to practical experiences i.e. relate the theoretical concepts with your practical experience during your Internship with the Marketing Department

11.1 Success and failure of different products of the organization in the market along with reasons
11.2 Major competitors of the organization
11.3 Future prospects of the organization

12. Short-falls/weaknesses of the Marketing Department

12.1 Critical analysis of the management patterns of the organization with reference to marketing operations, weak areas which need to be improved.

13. Conclusions & recommendations for improvement
14. References & Sources used
15. Annexes

Instructions

The report should be:

1. Double space typed on A4 size,
2. 75 gram paper,
3. with bold headings & sub-headings,
4. with margins set as top,
5. bottom & right 1 inch whereas left 1.5 inch.
6. These typed pages should be hard board binding in black color consisting of 25 to 30 pages.
7. Latest Mailing Address, Roll Number, Registration Number & Telephone Number should be clearly mentioned in the report.

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